Savor San Benito



Less than 2 hours from San Francisco, San Benito County is the eastern gateway destination of Pinnacles National Park, and a popular getaway for nature lovers, outdoor adventurers, and history buffs. However, with its scenic wine tasting trail, fresh farm-to-table fare, and multitude of dining options, San Benito County has become a destination for food and wine enthusiasts. A temperate climate complete with a true central California setting of rolling hills, vast ranch country, farmlands and vineyards, it’s a beautiful area to explore, and have a picnic with local foods and wines. And there’s a website for that –

Reimagined and relaunched, makes a direct connection between customers and local restaurants, wineries, and breweries.

The pandemic has hit hospitality businesses hard, especially small and family-owned restaurants, wineries, and breweries. On California’s Central Coast, the San Benito County Chamber of Commerce & Visitors Center and a local entrepreneur-turned-philanthropist saw an opportunity to help. is a unique new web platform that connects independent local businesses to customers. The platform showcases the rich array of farm, food, and beverage options in the county for residents and tourists alike, and makes it easy to do business with them. Notably, the platform is being provided free of charge to all businesses offering food, wine, beer, or farm-grown produce.

The ambitious and visionary website is managed by the SBCOC&VC and in keeping with its community commitment, was created using local talent, including web developers, photographers and videographers. provides as much information as possible so that users find what they’re searching for, fast. In addition, a collection of simple icons next to each listing lets the user know if the business offers takeout, delivery, or outdoor dining, essential information while Covid-19 restrictions are in place.

“We make it very easy to quickly see what’s available in San Benito County and how to get it,” says SBCCOC&VC Director of Tourism & Hospitality Jen Rodriguez.

“Search optimization is at the heart of the new website. Visitors and locals that don’t know what offer usually search based on their interests, such as ‘tacos’ or ‘wine tasting’. Having an optimized search filter allows them to see how many different options are available, in each category, and those results also show up
on a map of the area. Which enables users to custom-create their very own tour for tacos, beer or wine!” Jen notes.

“Which enables users to custom-create their very own tour for tacos, beer or wine!” Jen notes. 

Phase two of the re-launch includes daily Facebook and Instagram posts on the Savor San Benito Facebook and Instagram pages. Each day SSB’s social profiles will highlight businesses with high-quality images and content created by the local photographers. Videos will be created monthly and the website will have new articles about what’s going on locally. The website is ever-evolving and will constantly be updated to add new businesses and provide current information as local Covid-19 regulations and seasonal hours change.  



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